A national company is incorporating the golden rule into its day to day business.
This year, the retailer turns 110-years old.
And, starting Monday it's rolling out what it calls "Fair and Square" pricing.
Instead of the coupons customers used to receive in the mail, the company is cutting what it calls confusing promotions and offering bottomline pricing.
Meaning you'll get the best price without the ads.
"We've brought it down what the average was that the customer would've spent with the sales price and the coupons, our everyday price is set at that level. So, they don't need the sale or need the coupons, the price is already there," Tanglewood's manager Deb Traks.
Customers may also notice new logos and graphics in the store which will change every month.
The company says it also has a new return policy featuring the slogan: any item, anytime, anywhere.
The changes come after JC Penney got a new CEO.
Before Penney's, Ron Johnson worked at Target and Apple.
