Blacksburg company Card Isle expanding into convenience stores, mobile platforms

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RADFORD, Va. (WDBJ7) Finding the right message for a special occasion can be time consuming. But a business in Blacksburg is making the process of choosing that greeting card easier.

It's like picking a snack from a vending machine or a movie from a Redbox. Except this one if full of greeting cards.

"Card Isle is a company that's on a mission to make sending a meaningful message simpler," said David Henry, the co-founder of Card Isle.

It's the newest way to send a thoughtful message or a tangible hello in a world where acknowledging one another is easy and cheap.
Card Isle is convenient and memorable.

"We believe in the power of the handwritten message as a really meaningful way to send a message to somebody at a significant time," Henry said.

The idea started at Virginia Tech about three years ago as assignment to create a business. It turned into a project to redevelop the greeting card industry and evolved into a start up business that now has 21 locations in airports and on college campuses from Blacksburg to Portland, Oregon.

This month the company opened five new kiosks at 7-Elevens in Blacksburg, Radford, and Roanoke.

"We're testing whether or not the convenient store is a spot people are interested in picking up a card," Henry said.

The cards showcase work by mostly Virginia artists who design each one for any occasion.

Starting next week you can order that card on your mobile device or home computer. It's called Card Isle pickup and allows anyone to design the card remotely and pick it up at the nearest kiosk.