ROANOKE, Va. (WDBJ7) The Center in the Square rooftop in Roanoke has been rebranded and renovated. The rooftop is now known as Penthouse at Center in the Square.
The Director of Events hopes the space can be used more for open-to-the-public events.
"I think it has been kept as a secret a little bit for too long, rooftops are so on trend, we just feel like there needs to be a lot more going on up here," Director of Events Caroline LaRocca.
"We are really stepping up the marketing and the promotions and the events going up here so we can utilize this in the Roanoke Valley."
The penthouse rooftop grand opening will happen at a launch party Thursday evening from 7 p.m. to 11 p.m.
The event will feature a cash bar, food, DJ, wine tasting, admission to the pinball museum, and giveaways.
The event is free and the public is welcome.