Goodwill store returning to "traditional experience"

ROANOKE, Va. (WDBJ7) If you shop at the Goodwill on Melrose Avenue, you may notice it now looks a little different.

That's because it's now a Simply Goodwill store.
The change comes after getting feedback from customers saying they missed the "traditional goodwill shopping experience."

"What it's really going to provide customers with is an experience very similar to what they used to remember at a Goodwill store from their past. So, lower prices, 100 percent donated merchandise," said Vice-President of Marketing & Public Relations, Kelly Sandridge.

The store is the first of its kind in the region.