ROANOKE, Va. (WDBJ7) As shoppers head out on Black Friday, local leaders hope they'll save some of their cash for Small Business Saturday.
Tuesday morning, Chambers of Commerce from the Roanoke Valley and Smith Mountain Lake encouraged shoppers to devote a percentage of their holiday spending to local retailers and restaurants.
Angie Chewning is Executive Director of the Vinton Area Chamber of Commerce.
"They're mom and pops," Chewning said. "They're people we see in the grocery store, people we sit beside in church. Our kids go to school with their kids, so it's very important."
Annette Stamus, Marketing and Communications Manager with the Smith Mountain Lake Regional Chamber of Commerce agreed.
"I know there's a lot of online shopping, and I know it has to do with prices," Stamus told WDBJ7, "but you'd be surprised at some of the great prices that happen at some of the small businesses. They know that, they're aware about that, and they have great product that you can't always find online."
Now in its eighth year, Small Business Saturday is November 25th, but local advocates hope it's just the start of a successful holiday season for local businesses in western Virginia.