NASCAR announces partnership with Monster Energy

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DAYTONA BEACH, Fla. (WDBJ7) -- NASCAR and Monster Energy announced a multi-year agreement Thursday for the premier series title as well as the annual NASCAR All-Star Race.

Monster will become the third company to be the entitlement sponsor in NASCAR premier series history.

Additionally, Monster will become the Official Energy Drink of NASCAR.

The partnership officially begins Jan. 1, 2017.