LYNCHBURG, Va. (WDBJ7) A new concert series is giving people in Lynchburg something to cheer about. MG Productions will host Cheers to the Weekend this summer at Riverfront Park.
The events will be similar to the former Friday Cheers, an after-work party that was a staple in downtown Lynchburg for 24 years. Lynch's Landing, the organizer of Friday Cheers, made a decision last year not to continue the summer tradition.
Jack Edma, Chief Executive Officer of MG Productions, said Cheers to the Weekend will differ from Friday Cheers by offering interactive art exhibits and a wider variety of food.
"I hope that people will be able to come down here and experience amazing times with family and friends," Edma told WDBJ7. "It's a chance for people to enjoy music and art in all of its facets and for us to come together as a community."
Cheers to the Weekend starts June 30 and will be held every Friday for eight weeks. Concerts will be held in the evenings from 6 until 9 p.m.