Roanoke boutique throws area's first "handbag BINGO"

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ROANOKE, Va. (WDBJ7) Dozens of women turned out to "bag" some good prizes in a first-of-its-kind event in Roanoke Sunday.

Downtown boutique She's International organized a "Handbag BINGO" Sunday afternoon. It's just like the BINGO you know and love, but the winner of each round walks away with a brand-new purse.

Diane Speaks says she modeled this event after similar giveaways in bigger cities like Baltimore and Washington, D.C.

Speaks said the few dozen women who signed up were a mix of old friends and new customers.

"I have a lot of friends in Roanoke and a lot of people who support She's International," Speaks said. "I really love and appreciate them. They are here at every event we give. I'm grateful. And some people came up to the store just a few minutes ago, heard about it, and here they are!"

Speaks says she's offering 20% off handbags for a limited time, with plans to put together another Handbag BINGO later this year.