Roanoke is the destination for adventure in Blue Ridge region

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ROANOKE, Va. (WDBJ7) Looking for an adventure?

You don't have to go far.

Blue Ridge Outdoors Magazine has named Roanoke the 2016 Top Large Size Adventure Town, beating out almost 50 other cities some double its size.

Roanoke Regional Partnership says about eight years ago it realized how attractive Roanoke's outdoors could be back, and now it's paying off.

“When we started doing it people just really thought trails and rivers as just dirt and water but now people are understanding the outdoor industry is a big economic sector. It really helps us attract businesses to the area that places a value on that,” says Director of Outdoor Branding Pete Eshelman.

One of those businesses is Deschutes Brewery.

Roanoke beat out a number of cities to become the craft brewery's east coast home.