LEXINGTON, Va. (WDBJ7) The National Retail Federation says the average American is planning to spend a little over 976 dollars on the holidays this year, with most of it going to presents.
Black Friday is traditionally the top spending day of the year, but lately Shop Local Saturday has been a cause for local businesses.
In downtown Lexington – more perhaps than many places – it is filled with small, locally owned retail shops. You just don’t see franchises here.
But today, you did see customers.
Like in the Victorian Parlour, where owner Ernestine Hockaday served a continuous stream of buyers.
“It’s busy," she says. "And I think it’s probably a little busier than last year.”
She’s had the shop for a while.
“Twenty-six years,” she explains.
And from her experience, this will be a good year.
“It will continue," according to Hockaday. "We’re usually busy right up until Christmas eve.”
Just up Main Street, Pumpkinseeds – "cutest darn store ever," says a sign out front – is also having a good day.
“Amazing Saturday," says owner Siobahn Deeds. "We’re thrilled with the people coming in, people on the streets, the town is bustling. Perfect day.”
“We do see some really great reception with Small Business Saturday," says Lauren Haskell, the manager of Gladiola Girls. "It’s a good day for us.”
The story’s the same in Gladiola Girls, where things seem busier than last year.
“I think we’re seeing a lot more people downtown than we usually do, which is great," Haskell says. "And I think that’s effectively because of Black Friday and Small Business Saturday.”
“It’s definitely caught on, it really has," says Deeds. "People I think are avoiding malls, you know, they want to shop downtown, they want to give locally, they want to support our thriving small downtown, which is very rare these days.”
And no one has any complaints about that.
“We love it,"Hocakday says. "The more the merrier.”