WDBJ7 announces launch of 7@four

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ROANOKE, Va (WDBJ7) -- WDBJ7 is expanding upon the station’s commitment to serving viewers local news and information by adding an extra hour each weekday afternoon at 4 p.m. beginning September 4, 2017, it was announced Thursday.

The new program, called 7@four, will cover the latest news and weather plus features intended to help make life easier for busy families.

Anchors Jean Jadhon, Melissa Gaona and Logan Sherrill as well as Chief Meteorologist Brent Watts all have roles on 7@four.

“We are excited to jump start the afternoons for our viewers with the quality of news they expect from WDBJ7,” News Director David Hughes said.

“But that’s just the beginning. 7@four will also have segments you don’t see anywhere else, like our on-the-road series with Melissa and Logan we call “Hometown Adventures.” We can’t wait to get going.”

“Our viewers expect us to break ground. We did it with AIR 7, the first drone used for broadcast newsgathering in our area. We did it with Your Hometown Patio, the first outdoor studio in the region. Your Hometown Station will now be first again, this time with local news in the afternoon,” Vice President and General Manager of WDBJ7 Matt Pumo added.

7@four will be the first newscast of its kind in the region.

WDBJ7 is a CBS affiliate owned by Gray Television employing 96 people. The station serves the Roanoke/Lynchburg television market.