(CNN) Eating laundry detergent on camera -- it's an actual thing among mostly young people, and YouTube wants it to stop.
It's called the Tide Pod Challenge, people eat the detergent packets on camera and then upload the video to social media platforms.
YouTube is now removing any video that shows people biting into the pods.
Google, which owns YouTube, says its community guidelines prohibit content intended to encourage dangerous activities.
Facebook is also removing posts from its platforms, including Instagram.
Tide parent company Procter and Gamble also wants to stop people from eating its detergent.
It hired NFL player Rob Gronkowski to make January 12, 2018
">a video discouraging the stunt.
The American Association of Poison Control Centers says it has seen a sharp increase in calls for intentional exposure to laundry packets.