Bright Eyes

<b>The artist:</b> Bright Eyes<br> <br> <b>The tactic:</b> Bright Eyes set out to make the CD package for “Cassadaga” indispensable, dressing it with fanciful artwork that could only be seen with a viewfinder -- one that cost Saddle Creek about 25 extra cents per disc.<br> <br> <b>The review:</b> Though it probably didn’t snare Bright Eyes any more fans, inventive packaging is becoming rarer and rarer for the music business. Additionally, it likely inspired a few more fans to actually buy a physical product over a download. In its first week in stores back in May, downloads accounted for 24% of “Cassadaga’s” total sales, which was lower than other popular indie acts such as the Arcade Fire and the Shins, who saw early digital sales in the 30% range, according to Nielsen SoundScan.<br> <br> <b>Grade:</b> B
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( Myung J. Chun / Los Angeles Times )

The artist: Bright Eyes

The tactic: Bright Eyes set out to make the CD package for “Cassadaga” indispensable, dressing it with fanciful artwork that could only be seen with a viewfinder -- one that cost Saddle Creek about 25 extra cents per disc.

The review: Though it probably didn’t snare Bright Eyes any more fans, inventive packaging is becoming rarer and rarer for the music business. Additionally, it likely inspired a few more fans to actually buy a physical product over a download. In its first week in stores back in May, downloads accounted for 24% of “Cassadaga’s” total sales, which was lower than other popular indie acts such as the Arcade Fire and the Shins, who saw early digital sales in the 30% range, according to Nielsen SoundScan.

Grade: B

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