Time Magazine's provocative new cover

Time Magazine's provocative new cover (Martin Schoeller for TIME Magazine)

LOS ANGELES -- A controversial news magazine cover is making headlines of its own and generating plenty of debate.

The cover of this week's Time Magazine shows a 26-year-old Los Angeles mother with her nearly 4-year-old son, standing on a chair and suckling at her breast.

It's part of a story that features four mothers who subscribe to a philosophy called attachment parenting.

It encourages connection between parent and child through extended breastfeeding, co-sleeping and "baby wearing" (carrying the baby in a sling.)


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The woman on the cover, Jaime Lynn Grumet, was breastfed herself until she was 6 years old.

KTLA spoke by phone to Grumet's mother, Margie Morjig.

"I did it because it felt natural to take care of her when her needs were needed to be met," Morjig said.

"It worked for our family... She grew up very, very secure."

Morjig says both her daughters practice attachment parenting.

It has been on the rise over the last 20 years following the publication of "The Baby Book" by Dr. Bill Sears and his wife, Martha.

But some experts say years of breastfeeding aren't necessary, becasue modern medicine makes up for it.

They say doing so could create social problems for children as they grow older.

The subject has sparked controversy and a whole lot of conversation.

"It's weird. It's not appropriate," one man told KTLA.

"Enough is enough when they get to a certain age," a young woman echoed.

But not everyone has a problem with the magazine cover.

"It just bothers me that someone could have a problem with that image," mother Sheeva Lapeyra said.

"I feel like in the media, it's okay for everyone to sexualize breasts to sell jeans or fast food, but when we show them being used for what they're intended for, people somehow can't handle it."

You can read the full story on Time.com.