Get your resumes ready. A new company is planning to put people to work in Carroll County.
New River Valley reporter Orlando Salinas checked out where a screen printing business will set up shop to bring in new jobs.
"Production floor, production rooms, warehouse..."
Keith Sanders sounds like a brand new papa talking up his brand new baby. The man from Martinsville was guiding a group of local business leaders and citizens through an empty warehouse in Hillsville. Pointing to where his soon-to-be-hired employees will be doing specific tasks.
"We'll have tables and fold shirts like I said and put UPC's, hang tags."
On Tuesday, Sanders announced he was opening Classic Creations Screen Printing in Carroll County. Eventually, close to 60 local folks will be offered jobs. Why did Creative Solutions choose Hillsville? We asked Hillsville Mayor Greg Crowder who said one word; relationships.
Crowder said other Virginia towns and states wanted Sanders' business, but a long standing friendship helped seal the deal.
"We are not a city limit mayor or board. We go out and we talk to everybody. We do have relationships and I have used my NASCAR relations to bring in a lot of different things here."
The 55,000 square-foot warehouse that will house the new business uses natural gas, perfect for drying screen prints. Creative Creations says it will produce items for NASCAR, the NFL, Major League Hockey and Major League Baseball.
We're told this deal fell through four different times, but no one stopped believing it could ultimately happen. The plan is to start making screen prints as early as December, in just more than one month.
We asked Sanders what type of employee he's looking for. What was his best pitch to attract the best workers?
"When I'm looking for an employee, and we'll have this conversation when we do our introduction to the employees, I use a quote from President Abraham Lincoln, who said, "I'm all for the man who wants to work,'" Sanders said.
A screen printing company is bringing 55 new jobs to Carroll County.
Classic Creations announced Tuesday that it will invest $1.4 million into a new commercial screen printing operation for the sports industry.
Governor Bob McDonnell announced the expansion Tuesday morning. The operation will be at Industrial Park Drive in Hillsville.
Classic Creations’ products will be distributed nationwide for NASCAR, NFL, MLB, NHL, catalog mail order, Crack Barrel, colleges and universities, and other major retailers.
“Classic Creations was established to fulfill a niche, and today we celebrate that the company chose Virginia and Carroll County as home to its retail products operation for the sports and motorsports industries,” Governor McDonnell wrote in a news release. “This project is a great fit for the recreation interests of the region, and the capital investment and new job creation is outstanding for Carroll County. We welcome Classic Creations to the Commonwealth and remain ready to do what we can to facilitate the company’s success.”
The company says it will hopes to generate $2 million in sales in its first year. Officials classified that projection as "conservative."
Here is the entire news release from Governor McDonnell’s office:
RICHMOND - Governor Bob McDonnell today announced that Classic Creations, LLC will invest $1.4 million to establish a new commercial screen printing operation to provide retail products to the sports industry. Virginia successfully competed against North Carolina for the project, which will create 55 new jobs.
Speaking about today’s announcement, Governor McDonnell said, “Classic Creations was established to fulfill a niche, and today we celebrate that the company chose Virginia and Carroll County as home to its retail products operation for the sports and motorsports industries. This project is a great fit for the recreation interests of the region, and the capital investment and new job creation is outstanding for Carroll County. We welcome Classic Creations to the Commonwealth and remain ready to do what we can to facilitate the company’s success.”
“We commend the hard work and dedication of all involved to show Classic Creations that Carroll County is the best location for their new operation,” said Jim Cheng, Virginia Secretary of Commerce and Trade. “An available facility that meets the company’s needs and allows quick start-up to production, and a workforce trained and available are major factors that put Virginia ahead of the competition. We are confident that Classic Creations will find success supplying products for the motorsports industry that is strong and thriving in Virginia.”
Classic Creations will provide high-tech screen printing, embroidery, art, packaging, warehousing, and fulfillment services to the nationwide imprinted apparel market. Classic Creations is a state of-the-art company that will provide contract and full package programs to major retailers, manufacturers, licensing companies, and promotional product distributors. Classic Creations CEO Keith Sanders has over 30 years experience in all phases of the apparel industry. Greg Crowder is a Classic Creations partner and has more than 20 years of experience in the industry, marketing, wholesaling and distributing products for NASCAR and other related entities.
Classic Creation products will be distributed nationwide for NASCAR, NFL, MLB, and NHL, catalog mail order, Cracker Barrel, College / University, corporate, private label apparel brands, and major retailers. All sales, administration, manufacturing, finishing, shipping, and distribution will be performed out of the facility in Carroll County, located at 358 Industrial Park Drive in Hillsville.
Classic Creations CEO Keith Sanders said, “Classic Creations came to Carroll County for several reasons. The main reason being the high quality of the workforce, an available facility that fit Classic Creations requirements of square footage and curb appeal, lower startup cost, logistics (excellent transportation routes), and lower monthly operation cost. Also, a main reason was the hard work put forward by the Carroll County Administrator, The Carroll County Industrial Development Authority, The Carroll County Board of Supervisors, The Virginia Tobacco Commission, the SBDC (Blue Ridge Crossroads), Virginia’s corridor, and the cooperation of the Town of Hillsville administration. All of these entities partnered to provide incentives and assistance to open the operation in Carroll County.”