Most people who want milk, make a quick stop to the grocery store, but there's growing demand for what some folks call "raw milk."

Robby Lisenby is co-owner of what he calls a real milk dairy farm in Floyd County. On this day, he looks more like the pied piper, leading his 7 grass-fed jersey cows on a quarter mile walk from the pasture into the milk barn.

Polly, Gertrude, Ginger, Betty, Priscilla, Helen and Beulah, they each line up
and get latched on, producing raw milk that's neither pasteurized nor homogenized.

Lisenby says his real milk is better, "Pasteurized milk is inherently different. You could think of that as sterile milk. It's been cooked there's nothing living in it you could think of raw milk as living milk, has all the enzymes you necessary to digest it. It's nature's complete food."

Lisenby didn't want us to say the name of his business or exactly where it is. Selling raw milk is illegal in some states including Virginia. But lots of dairy farmers get around that by NOT selling the milk, instead they sell what they call "cow shares."

"You pay a fee to buy a part of a cow', said Lisenby 'then that's more of a deposit then you pay a monthly boarding fee cause we're technically boarding your cow for you, we're not selling milk to you."

The demand for raw milk or real milk is growing, even though health officials say pasteurizing milk, keeps infections from getting into the food chain.

"This is our sock filter, said co-owner Erin Lisenby, 'that filters the milk and it's going to get hair or random things out."

I watched these cows being cleaned. Their utters being washed and gently dried. There's no milk being squeezed into any buckets here. It goes straight from the milking claw through a closed stainless steel pipeline.
into a 50 gallon bulk tank where it's chilled quickly, and stays good for two weeks in your fridge at 38 degrees.

Some say the taste is utterly ridiculous, get it??

"There's a taste at the end that's really delicious haha!"

If you want to go the raw milk route, do your research said Lisenby, "We milk it for you and we bring it to you or you can pick it up here on the farm."

One cow share costs 35 dollars a month, that gets you a gallon of milk every week.