ROANOKE,Va. -

A new scam is targeting cell phone users as soon as they press the call button on their phone. It's called the "One Ring Scam", because the phone only rings once.

The scammer wants the phone user to call the number back, that’s when they're charged $20.

If the user stays on the line to listen to any of the messages, they are charged more.

The Better Business Bureau is aware of the scam, and it doesn't want you to become a victim.

“The biggest thing I can say to you, you get a call; you don't recognize the number, particularly if you don't recognize the area code, see what that area code is, don’t just automatically call it back, said BBB president Julie Wheeler.

The scams are originating in the Caribbean Islands. The BBB says victims of the scam should contact their service provider to see if they have been charged.