FRANKLIN CO., Va. -

It's hard to believe, but the school year is right around the corner.

For many hometowns, that means the crowds flock to Friday night football games.

For law enforcement, it's a reminder that it's always a good time to warn teens about the dangers of alcohol.

Statistics from the Virginia Alcoholic Beverage Control Board, or ABC, show for the Roanoke Region, the number of underage alcohol citations spikes when school gets back in the fall.

For the ABC, what better place than a mandatory player-parents meeting to remind everyone just what the consequences can be.

"All you have to do is watch ESPN now, you see it every day," Special Agent Mark Scott said, "Athletes are examples and if they make a minor mistake or a large mistake, it's going to be amplified."

Special Agent Scott works with the Franklin County Football team.

He knows no matter the sport, no matter if they're in between the lines or off the field, people are always watching.

"We're trying to help our athletes be better role models and examples for our community," he said.

Flanked by law enforcement, Scott's speech was geared towards parents as well, telling them about pertinent laws and reminding them to always communicate with their kids.

Keesha Frith has a daughter on the cross country team and is already on top of it.

"We have a strict rule at our house, you have a curfew; I need to know where you are, you call me when you get there, you call me when you leave," Frith said.

Frith appreciated the message, and wants to see it delivered at a larger level.

"I think that needs to be a regular thing, possibly, at the school," she said, "You're all Eagles, that means you all need to represent your community, so it's not just our athletes, it's every student here."

It's a lot of responsibility for a handful of teenagers, being the face of a school and a community.

But it's one, that if taken seriously, can be a big score.