ROANOKE, Va -

If it were easy to quit smoking, most smokers would have kicked the habit by now.  In fact, smokers who try to quit have a 70% risk of failing.  That means only 30% of people who try to quit smoking will be successful.

This is why researchers at Virginia Tech Carilion Research Institute take studies on smoking behavior seriously.  Now the VTCRI has received a $3.2 million dollar grant from the National Institute on Drug Abuse and Research to study smoking.   The grant specifically will focus on improving self-control in smokers who are seeking to quit cigarettes.

In several small, yet well ventilated rooms at the VTCRI on Riverside Circle in Roanoke smokers take part in studies.  In one room a smoker is asked to pull a lever a certain number of times in order to get a puff on a cigarette.  Researchers examine what a smoker will do in order to get a puff.   The volunteers are also asked questions that researchers use to access their beliefs on the future versus their need for instant gratification.

The grant will provide between $573,00 and $716,000 a year over a five year period to develop innovative new ways to enhance the smoker's ability to abstain from acting on their nicotine cravings.

If you're a daily cigarette smoker, researchers need you. They're looking for150 smokers to take part in the first phase of the study.  Volunteers can earn up to $110 for three study visits.  For more information you can call or text 540 315-0205.  Email ARRC@vtc.vt.edu