Heavy equipment is moving dirt along Simons Run in Campbell County.
In a few months the site will be home to CarMax, a used vehicle superstore that is preparing to open its first location in the Roanoke/Lynchburg area.
Campbell County's economic development director, Mike Davidson, hopes this will be the first of many new developments in the area.
"There is still plenty of potential in the properties that are along Simons Run," Davidson said.
Campbell County leaders built Simons Run nearly ten years ago, to make way for the Wards Crossing West shopping center. That development includes stores like Kohls and Old Navy.
Many nearby properties remain vacant. Now that the economy is improving, Davidson says companies are starting to show interest.
"A few hotels are looking at sites in that area, as well as a few other opportunities that have occurred," Davidson said.
Tom Comparato, a developer with sites along Simons Run, tells WDBJ7 that a hotel group is under contract to purchase the property adjacent to CarMax. A restaurant is planned for a site across the street.
Davidson believes the remaining property on Simons Run would be ideal for banks and office buildings.
On the other side of 460, county leaders are seeing interest in land near the Lynchburg airport. A new Hampton Inn is about to open and a Comfort Inn is coming soon.
All of these businesses will pump money into Campbell County's tax base.
"When we can help develop our commercial and industrial base, it eases the burden and pressure on some of the other services we provide from a taxation perspective," explained Campbell County administrator, David Laurell.
When Simons Run was built, Campbell County formed an agreement with the city of Lynchburg to share tax revenues from any businesses that open on the road. The agreement was necessary for Campbell County to connect Simons Run with Leesville Road and Wards Ferry Road, which are both located in Lynchburg.
Any new developments in that area will ultimately benefit both localities, Laurell said.