ROANOKE, Va. -

Chances are, you've noticed more advertising for fish these days.

That means one thing: Lent is here. The 40 days leading up to Easter begin tomorrow.

Many Catholics vow not to eat meat on Ash Wednesday and on Fridays and we wanted to see if there was a business impact on seafood restaurants.

Todd Lancaster, the owner of Awful Arthur's restaurant in downtown Roanoke says he ups his fish orders by 20-percent this time of year.

Lancaster says Lent plays a big role, but so do temperatures, "We order more fish for that reason, but also because it's also springtime and people are ready to get out."

Lancaster says the prices of the fish don't go up at all this time of year, but demand certainly does everywhere.