ROANOKE, Va. -

Feeding America Southwest Virginia unveiled its new refrigerated mobile produce unit and announced a $3.5 million fundraiser on Thursday.

The mobile produce van will be used to provide fresh produce around the area.

The fundraising goal, called the Cornerstone Campaign, hopes to enhance and improve the ability to provide food for those who need it in the region.

Feeding America Southwest Virginia is hoping to raise $3.5 million in funding during the public phase of the $14.6 million campaign.