ROANOKE, Va. -

Firefighters are used to putting out flames, but Saturday they focused their attention on "extinguishing" cancer.

Roanoke Fire-EMS hosted the "Fired Up for a Cure" event at the Rivers Edge Sports Complex.

There were races, healthcare vendors and lots of family fun.

While the focus was on breast cancer, cancer of any type was front and center in many people's minds.

Many participants had loved ones touched by the disease.

"My mother had lymphoma," explains participant Dennis Williams. "She went through chemotherapy and radiation treatment- that was several years ago, but none the less, the care that was given to her absolutely phenomenal and, I guess the biggest frustration is myself, family members, we wanted more effort. So, this is the whole reason we're here."

October is Fire Prevention and Breast Cancer Awareness Month.

The department's goal was to prevent, educate and advocate the importance of breast health and remind folks to practice their fire safety plans.