COVINGTON, Va. -

"103.5-Big Country. Big Al here on your radio until 10oclock this morning."

Big Al is a familiar voice on WKEY.
For last five-years, he's been waking up the Alleghany Highlands.
Now, this voice will be getting a bigger audience.

"Anyone can be on the radio, anyone can be on the world wide web, but for a small market radio station where every dollar counts- it's an endeavor for us to do this," explains Al "Big Al" Howard, DJ and station manager.

Just last week, Big Country went online.

A big deal for this station in Covington that started in 1941 to serve the region.

"It's huge, because you don't see a radio station in a community hang on that long. WKEY has been here during a lot of the hard times," says "Big Al."

Hard times, like a recession that nearly shut the station's doors and a super storm that knocked it off the air for three-days.

Through it all, the station has survived.
Relationships forged during the derecho resulted in new generators.
And, 'KEY's sister station, WJVR "The River" is expected to be online during the first quarter of 2014.

"There's no stopping us, we're not planning on putting the brakes on at all, as long as the listeners want us around we have no intention of going anywhere," says Program Director Jay Montana laughing.

Now, this station that at one point, didn't think it would make it, is looking toward serving the Alleghany Highlands and beyond for another 72-years.