ROANOKE,Va. -

The Red Cross is launching a unique campaign that is the first of its kind in the Roanoke Valley.

The Roanoke chapter is calling it "Hope is Fireproof.”

The local chapter has been busy with house fires in recent months. So far, the Red Cross has seen about 160 house fires since the end of October and has helped more than 900 people.

The organization has spent about $250,000 dollars to help those families displaced by fires and now they need more donations to help replenish the fund.

"In three months we've just seen an incredible uptick on home fires,” said Christina Hatch.

Hatch is the Chief Development Officer for the local Red Cross chapter. “The other thing we noticed is there’s a lot of individuals in one home, one household."

The Red Cross is hoping to raise $240,000.