The landscape of restaurants in downtown Roanoke could be changing, actually "moving".
City leaders say Roanoke is due for a revolution, a food truck boom.
Business advocates with the City of Roanoke held an event today: How to Start a Food Truck business.
To some of us, it sounds a little off the wall, but to more people than you might expect, it sounds like dollar signs.
"We were expecting to have 30 people attend today," said city economic development guru Lisa Soltis, "and we actually had 136 registered."
Thursday's event threw the mobile kitchen sink at prospective food truckers, coming from Tazewell to Norfolk.
"This has enlightened us on all our health issues and where we need to go with our licenses and permits," said Pennie Ahuero, who owns Viva La Cupcake in downtown Roanoke.
Ahuero says she actually wanted to start a food truck before a bricks and morter place.
Not everyone was here to learn how to make a buck. Priest Becky Crites came from Natural Bridge to see if she should buy one for church outreach.
"It's a rural area and people are coming, they're not centrally located, we could drive the food truck around and run the summer feeding program, perhaps, out of that food truck," said Crites.
Whether mobile edible ministry or restaurant expansion, city economic experts say this event leads to the next phase of Roanoke expansion.
"I feel like there is a place for the food trucks and that people want the food trucks, and we just need to work with everyone to make it a viable thing here in Roanoke," Lisa Soltis said.
Juan Urrea has owned a Noke Truck in Roanoke for two years. He says the demand is there and more trucks working together will help.
"When we get the trucks together. We go to events together, we see how well everybody does," Urrea said.
City Council member and restaurant owner David Trinkle has a food truck in the works. There's been some tension in the past between the bricks and mortar places and the food trucks.
Trinkle is confident Roanoke is big enough that, if done fairly, it can be a win-win for everyone.
"I think it would be unfair for a truck to park right here on a city street and compete with us right out our front door," Trinkle said.
There's still a lot to be worked out in order to be sure everything stays fair.
For now, the ideas are still cooking.