It's only the beginning of November, but already the region has Christmas company.

Saturday morning, Santa Claus landed at Valley View Mall in Roanoke.

The big guy was brought in with lots of fanfare and even a band, but he quickly got to work taking pictures and getting the wish-lists from boys and girls.

This year, Santa's throne has been moved from center court, to in front of Belk near the food court.

Thanksgiving is late this year and doesn't happen until the end of the month, meaning you'll have just 26-days to shop after "Turkey Day."