ROANOKE, Va. -

The McDonald's St. Patrick's Day Parade and Shamrock Festival kick off Saturday, March 15, 2014 from 11 a.m. to 8 p.m.

Last year the festival closed at 5 p.m.

Downtown Roanoke, Inc. (DRI) says they have decided to extend the hours and expand the location.

For a list of events, parking and times, click here.

Here's the press release sent from DRI:

Downtown Roanoke, Inc. (DRI) is excited to announce new details for the McDonald’s St. Patrick’s Day Parade and Shamrock Festival and the Corned Beef and Co. Celtic Celebration to be held on March 15, 2014 in Downtown Roanoke from 11 a.m. to 8 p.m.  

The McDonald’s St. Patrick’s Day Parade begins at 11 a.m. and will feature WARPIPE, Jamestown Pipes and Drums, the Shenandoah Valley Pipe Band, Virginia Highlands Pipes and Drums, and many more community organizations.

The Shamrock Festival, located at Wells Fargo Plaza, will feature performances by Blue Mule, Polychrome, Rutledge, and Madrone. The festival will open at 12 p.m. and craft vendors will surround the City Market Building, including Salem Avenue, Market Street, and Wall Street.

Corned Beef and Co.’s Celtic Celebration will again be located on Jefferson Street between Campbell Avenue and Salem Avenue. The Celtic Celebration will include talented Celtic performers including Second Wynde, the Celtibillies, and, Shamrock Festivalalum, Beggar’s Circus. The Celtic Celebration performances will begin at 1 p.m.

This year’s event will include an expanded McDonald’s Kids Area in front of the Taubman Museum of Art. There will be attractions inside the museum and along Salem Avenue. The museum will open at 10 a.m. and continues to offer free admission for patrons. TheMcDonald’s Kids Area will run from 12 p.m. to 5 p.m. and include games, inflatables, and more for families to enjoy.

The McDonald’s St. Patrick’s Day Parade will travel down Jefferson Street to Campbell Avenue, ending at Williamson Road. The Corned Beef & Co. Celtic Celebration will be held on Jefferson Street between Campbell and Salem Avenues.