When you're at Virginia International Raceway it's hard not to hear the roar of engines.
Thursday there was a different engine revving up.
It was the deafening sound of a stock car, and the beginning of a new venture for VIR.
"The culture is different. The rulebook is different, you know, and the track is different," said Connie Nyholm.
It's loud, and track president and owner Connie Nyholm is loving it.
Later this month the track is waving the green flag for the first NASCAR K&N series race ever held here.
"I think we can get more business. I mean certainly having Buscuitville as a sponsor is a great thrill. It's the first time we've had a title sponsor for a race," Nyholm said.
It means a different fan base coming to the track. In turn that brings more people, more money and new drivers to this unique road course.
"Hopefully the K & N race goes off hugely and that people really like it, and they clamor for more and that will position us for a truck or Nationwide race," Nyholm said.
About an hour down the road NASCAR and stock car racing have been king for decades.
Just a few miles away South Boston Speedway hosts the NASCAR Whelen Southern Modified Tour.
"Why tap into that NASCAR world now?" said WDBJ7's Justin Ward.
"We had to grow up," Nyholm said. "It was only natural as we climb the later to more professional events that we add NASCAR to our repertoire."
The track is windy, it's got hills, and it's long. That's perfect for drivers in, say the American Le Mans Series, not the norm for stock car drivers.
"The main thing is to just stay on the race track, run the race, save the tires and probably save a little fuel," said Austin Dyne, a stock car driver.
"There's a Stevie Wonder turn but I'm pretty sure I'll be Stevie Wonder the whole time. I'll try to learn the best I can and take as much advice as I can," said Mackena Bell, who's also a stock car driver and never raced on the track.
The NASCAR K&N Series Biscuitville 125 Road Race is August 23 and 24. For more information go to VIRnow.com