As a marketing director, Brandon Reyes is always trying to target new business, but her never thought those efforts would take him to the Olympics.
"It is very overwhelming, coming from a company the size we are," said Reyes, who works for S & S Machine, Inc., a family owned company in Madison Heights.
One of S & S's most popular products is a sight, made for archers and bow hunters.
"We ship packages worldwide every day," Reyes said.
A few years ago, he worked to get his equipment in the hands of athletes who were training for the Olympics.
"They loved the product," said Reyes. "They loved the accuracy within the product."
They loved it so much, they took it all the way to the summer games.
Seven different Olympic athletes are using S & S's "Axcel" sight, including the top three medal winners in the men's team competition.
"To see the product that we put together with our own hands out on the Olympic field, and actually take medals of gold, silver, and bronze, was just an unbelievable feeling," said Reyes, who traveled to London last weekend to see his product in action.
"To be able to see the product being used at the Olympic games was just unbelievable," Reyes said.
Americans aren't the only ones using the sight. Archers from Italy and South Korea also have the equipment.
S & S leaders say the wide use of their product is a sign of the company's growing popularity.
"We've become extremely successful," said Ben Summers, Director of Operations for S & S. "We've become number one in the world at making archery triggers."
The economic downturn has been hard on a lot of industries, but not S & S. Sales on the archery side of their business have grown every year for the last five years.
"Most people would assume that, since the economy is not that strong, people wouldn't spend a lot of money on archery equipment," said Reyes. "It's been quite the opposite."
With their products getting exposure on a global stage, S & S officials expect to keep beating their sales targets for a long time to come.
