ROANOKE, Va—Move over Black Friday, today is Cyber Monday.
It typically marks the first big jump in online spending for the holidays.
In 2010, Cyber Monday sales topped $1 billion.
This year they could reach a record $1.2 billion.
Local shoppers tell us they like Cyber Monday because there are deep discounts and usually free shipping.
LeAnna Collie, of South Boston, shopped on Cyber Monday. She told News 7, "E-bay had a phenomenal deal, they did 30% off of everything."
Online shoppers say they also like the convenience.
Rachel Uliano told News 7, "It's so much easier and you hear all these scary stories about Black Friday and crowds in the mall so it's a lot easier to do Cyber Monday. It's much more convenient to do it from your home computer or laptop.
At Gobbler Gear in Salem, which sells everything Hokie, workers are busy this Cyber Monday.
They had 40 online orders waiting for them when they arrived at 7 A.M.
Gobbler Gear is offering discounts on Hokie shirts and free shipping for orders over a $100.
The owner expects Cyber Monday sales to jump as much as 10% this year.
Dedra Horn told News 7, "I think more and more individuals are purchasing online. They're becoming more comfortable purchasing online."
Shoppers we talked to say Cyber Monday is just as popular now as Black Friday.
"I think generally I do more online every year because I'm getting busier every year," said online shopper Elizabeth Dodd.