2:53 PM EDT, October 13, 2011
Halloween is just around the corner. And the holiday looks a lot less scary for retailers this year. It's estimated Americans will spend close to $7 billion on Halloween this year.
According to the National Retail Federation, 43-percent plan to buy a costume this year. About 15-percent will dress their pets. Nearly half will decorate and more than 73-percent of you will buy candy.
"I just think there is so much out there that you feel like if you don't someone else will and you won't. So you have to keep up with the Jones', maybe," said Lori Fitchett.
The manager at the Roanoke Target says Halloween sales are steady, although not spectacular. The National Retail Federation suggests Halloween spending will be higher this year than it has been in the last ten years, an indication perhaps the economy is turning around.
"Any kind of holiday decorations are one of the items that people cut back on when money is tight, so it could be an indication of things turning around a bit," said Tara Warner.
But the economy is still a scary reality for many. Surveys suggest nearly 19-percent of Americans plan to make a costume. Another 17-percent will use last year's costume.
"We're actually not dressing up this year just because it's more expensive to buy three or four costumes than just one," said Kimberly Wolfe.
But many told us they're not going to cut back because Halloween is a time to celebrate.
"I think people look at opportunities to celebrate. I think there is something in us that wants to celebrate, and I think Halloween is a great occasion to do that," said Ashlee Lakin.
That's certainly music to the ears of these ghosts and goblins.
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