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We see the message from police at the end of every year: drive sober or get pulled over.
Officers in one hometown aren't taking the drinking and driving campaign lightly.
Martinsville Police Department is one of several in our area that will have extra officers on duty New Year's Eve night.
A Highway Safety grant from the Virginia Department of Motor Vehicles is allowing the station to schedule another shift, doubling the amount of officers.
"It gives us an opportunity to be a little more proactive in our enforcement efforts. Certainly with more people out on the street and a greater visibility we hope that that's a deterrent and also hope we can catch more violators," said Martinsville Police Chief Mike Rogers.
A DUI charge could result in up to 12 months in jail and a charge of up to $2,500. Last year 274 people died and another 500 people were injured in DUI related crashes.
Police hope you're paying attention to the digital road signs and DUI commercials today, so you don't end up in the back of a police car these Saturday night.