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No turkey, stuffing or football for some who choose to camp out for days for Black Friday deals.
At the Roanoke Best Buy, some have been camping out since the wee hours of yesterday morning.
Thursday afternoon about 25 people were in line, dressing in layers, and sleeping in tents.
"It's a tradition, I've done it for ten years now it's something you just do and you know want to do it every year," said shopper Sean Avidano.
"This is my first year of this and I'm loving it. I love every second. I've met nice people I'm saving money I'm ready to start on next Christmas," said Pandora Wright.
And so what do those two want?
A new laptop and a cheap TV.