11:39 PM EST, November 19, 2012
Two friends who went to Virginia Tech and Radford think they have the next must-have fashion accessory. A product they say helps solve a problem for women who go out only to lose their phone or credit cards. But they need help, and that's where the Internet comes in.
It started out as simple problem solving for Radford Universtiy grad Byran Cole and his friend Mallory Smith. It wasn't just a hangover causing headaches after going out on the weekends.
"I noticed that she would lose her cell phone, keys and purses from time to time," he says.
So after graduating college, Cole figured out the solution. He calls it the joey.
"I started to see that girls put their cell phone in their bra," he recalls. "So if they're willing to do that, there's gotta be a product that can do the same type of concept."
The product line is called Neckid, sort of like Neck-ID. Now he's trying to get it off the ground with help from production companies and fashion consultants.
Despite growing interest, the team is turning to the Internet to find investors through the site kickstarter.com. They're hoping people will log on and make a donation. It's called crowdsourcing or crowdfunding and is becoming a powerful tool to help the Millennial generation start small businesses.
"Hands-free, worry free. I don't have to worry about going out and babysitting my purse if I want to go up and dance," says co-founder and Virginia Tech graduate, Mallory Smith.
You can find a link to the Neckid website and its Kickstarter campaign here.
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