Campaign workers in Blacksburg got a lesson in not fooling with the Hokie trademark. Virginia Tech wants one party to stop using the word "Hokies" on bumper stickers.

If you listen to Virginia Tech, when political parties use the word 'Hokies' in their campaign material, that's going too far.

Virginia Republicans call their downtown suite, the "Blacksburg Victory Office." A roomfull of yard signs, posters and political talking points.

Political propoganda is what it is, but what has some folks mad is a bumper sticker that reads "Hokies for Romney-Ryan" in that unmistakeable orange and maroon. Printed for and given away by the Republican Party of Virginia.


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The word "Hokie" is a registered trademark, Owned by Virginia Tech.
The university says it's sent letters to both Democrats and Republicans, stating neither party has permission to use its trademarks in any campaign material. Period.

Democrats did use the Hokie orange and maroon in previous elections, but decided against it this time.

Their Blacksburg office is full of Democratic propaganda too, but nothing this reporter saw with the word "Hokie" or any other Virginia Tech-owned trademark.