A nationwide anti-bullying program is in Roanoke this week. It is called Rachel's Challenge. It is inspired by Rachel Scott, the first person killed at Columbine High School in 1999.
It encourages students to be kind to one another. During the hour long presentation, students are showed testimonials about the Columbine tragedy as well as bullying.
Rachel's Challenge is being presented at several middle and high schools in Roanoke City this week.
Students at Stonewall Jackson Middle School heard the program last year and are hearing it again this week.
The principal says she has noticed a big difference in one year. "Looking at some of our disciplinary incidents we've seen less but also in terms of the intensity of bullying," said Stephanie Hogan.
A study published this fall in School Psychology Review indicates schools that use anti-bullying campaigns see significantly less cases of bullying.
The organizers of Rachel's Challenge aren't surprised.
"I've had kids come up to me in tears who they went up to after the assembly to apologize," said Nina Daniels.
But do the students feel these programs are making a difference?
"Some of them they'll get something out of it but some don't take it seriously. They goof off and they will still be mean," said student Kali LaPradd.
Parents can also take part in Rachel's Challenge. There is a program Monday night at 7 P.M. at Stonewall Jackson Middle School in Southeast Roanoke.
By the end of this year, 17 million people will have heard Rachel's Challenge.