Guarantee games, hopefully no more than one in a season, are possible as well. That would entail a road contest at a renowned program such as Michigan or LSU for an assured payout that could approach $1 million.
Those are certainly grand aims for a program that three years ago played Chowan, Virginia Union and Georgetown.
Wilder concedes the risk, but considers it calculated, "not unlike an onside kick or fake punt."
Selig is determined to manage the Monarchs' risk and fans' expectations.
"At Western Kentucky, we really started to lose our fan support," he said, citing not only attendance but also donations. "There goes your funding model. It was financially devastating."
The Monarchs have many advantages over Western Kentucky, chief among them an urban recruiting and fundraising base in a football state. Western Kentucky was saddled with a rural market in a basketball state.
Indeed, with more than $3 million in pledges, Selig is convinced the move to Conference USA is fiscally sound.
"We will not stop at $3 million," he said.
And this: "We are ready to take our football program to the next level."
Given his experience, Selig should know.
David Teel can be reached at 757-247-4636 or by email at firstname.lastname@example.org. For more from Teel, read his blog at dailypress.com/sports/teeltime and follow him at twitter.com/DavidTeelatDP