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Under Armour teams with USA gymnastics team
Under Armour solidified its push to market to women and change the company’s often masculine image Thursday by announcing a deal to become the official gear provider for USA Gymnastics for the next eight years. The partnership marks the first...
Tags: Michael Phelps, Nastia Liukin, Marketing, Towson, Weaponry
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Fame Can Be Fleeting In World Of Gymnastics
The Hartford CourantAt the invitation of Steve Penny, president of USA Gymnastics, Chuck Steedman joined the whirlwind media tour by the "Fierce Five" last week in New York. Fresh off a flight from London, America's gold-medal darlings did the "Today" show. They lit the...Tags: Animals, Alexandra Raisman, NYSE Euronext, Inc., Gabby Douglas, Pedro E. Segarra
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U.S. companies paying majority of Olympic freight again
L.A. Times Olympics BlogBy Philip Hersh News and comment: News: U.S. Olympic Committee sponsor Proctor & Gamble will announce Wednesday it has become an International Olympic Committee global sponsor as well. Comment: Another plus for the USOC in its efforts to regain...
Feb 28, 2013
|Story| Baltimore Sun
Aug 21, 2012
|Column| Hartford Courant
Jul 26, 2010
| Los Angeles Times
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