Mike Sheldon

For this year's Super Bowl, more marketers are benching the standard 30-second spots and paying pricey sums — in some cases more than $7.5 million — to run 60-second commercials during the NFL championship Feb. 3. Longer commercials are part...

The big debate surrounding this year's Super Bowl is not whether the San Francisco 49ers should be four-point favorites but rather should advertisers release their commercials early. In the last two years, a growing number of Super Bowl advertisers have...

Volkswagen and advertising agency Deutsch LA release a commercial for their upcoming Super Bowl commercial. The teaser ad -- called "The Bark Side" -- plays off the Star Wars theme introduced last year and kicks off the annual hype surrounding Super...

A Volkswagen Super Bowl commercial teaser, "The Bark Side," features dogs dressed as Star Wars characters barking out the "Imperial March" theme song associated with the evil Darth Vader. It has generated more than 3 million views on YouTube since...

Deutsch LA, the West Coast office of ad agency Deutsch Inc., has won Volkswagen’s coveted U.S. advertising account. Deutsch LA replaces Crispin Porter + Bogusky of Miami, which had handled VW’s U.S. advertising since 2005. The size of the account........

The Big Game is five days away, but CBS executives already are dancing in the end zone. On Monday, CBS executives said they had finished selling commercial time for the NFL championship game between the New Orleans Saints and Indianapolis......

Afraid that a population explosion among squirrels in a city park could pose a public health risk, Santa Monica officials are ready to try a proven method of dealing with the problem: birth control shots. Plans call for squirrels in Palisades Park to...