So-called 'friendly fraud' is a growing problem among young people who often know how to keep their guard up when it comes to online solicitations, but are often careless with their personal information around friends online and on campus.
Former college student Mark Engleking traveled with Fox59 to the Butler University campus to ask current students a simple question.
"How aware are you guys of identity theft in college?" Engleking said.
"Unless you've gotten your identity stolen, or know someone really close who's gotten their identity stolen, I don't think it's a big issue pressing on everybody's mind," said Butler freshman Daniel Cutter.
Mark would've had a similar response if he'd been asked a few years ago.
"I would have probably laughed because it wouldn't have happened to me," Engleking said.
But it did happen to Mark, because he made a common mistake among students who often take their personal security for granted among people they think they know.
"My roommate, who I thought was my best friend at the time actually used my debit card for gas and he used it to buy a phone online," Engleking said.
"The younger generation knows that you don't want to open unsolicited emails and provide information," said Bill Thomas with the Better Business Bureau. "They may not think of some of these things that they don't perceive as a potential threat, though."