The Harvester plans for return of live music
ROCKY MOUNT, Va. (WDBJ) - The Harvester Performance Center in Rocky Mount is bringing back music this fall after the pandemic forced it to press pause on performances.
“We couldn’t be more excited about the Harvester reopening in September,” Rocky Mount Assistant Town Manager Mark Moore said.
The venue has rescheduled its previously postponed shows and is now announcing new artists who will come to the stage.
In the past year, the venue worked to get creative moving shows outdoors, but still took a hit during the pandemic.
“Roughly 90% of our revenue was basically gone overnight, like that,” Operations Director Micah Davidson said.
Davidson stepped into the role of operations director in February and says they are ready to come back strong this fall.
“And a lot of the reason we are pushing back into September is to make sure that we reopen correctly. We want to make sure all the mandates and do things as safe as possibly can,” Davidson said.
Rocky Mount said the venue’s return will boost business.
“The Harvester is a big economic engine for the town. So we are excited to have it open,” Moore said.
There will be changes to the venue, that leaders hope will drive even more money into the area.
One of those changes includes getting rid of general admission tickets.
Rocky Mount said allowing people to pick an assigned seat ahead of time means guests will be able to explore the town instead of waiting for a show to start.
“Not just bring them into town but allow tourist dollars to go and patronize local businesses, local restaurants, and know they don’t have to wait in line,” Moore said.
The venue plans to make more announcements and upgrades in the months to come as they prepare for crowds to return.
“I am excited about them, and I know all my staff is excited about it so we are hoping everyone else will be as well,” Davidson said.
The first show back at the Harvester will be Blue Oyster Cult Sept. 4.
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