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Rockydale Quarries haul truck painted purple with hopes of bringing more awareness to pancreatic cancer

Published: Oct. 17, 2021 at 6:33 PM EDT
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ROANOKE, Va. (WDBJ) - Rockydale Quarries will soon bring one of its haul trucks back into service with a new look. The size of the truck and the fact that it is painted completely purple will definitely catch your eye.

Purple is the color represented by Pancreatic Cancer Awareness, which is what the longtime Star City organization wants to highlight with its truck.

The former Rockydale president, and son of its founder Keith Willis, died in 1968 from the disease, and former Senior Vice President of Operations David Willis, died from the disease in 2016. Both passed away shortly after being diagnosed.

With those men in mind, it’s important for the organization to encourage its employees and the community to have conversations about pancreatic cancer with doctors.

“If we could at least get one of our employees or anybody in the community to go talk to their doctor and ask about the risk factors for pancreatic cancer, that’s a win for us,” said Rockydale Regional Manager Chris Willis, who is the grandson of Keith and nephew of David.

The organization is looking forward to continuing to raise awareness now and in the future. Rockydale is also making monetary donation to the Pancreatic Cancer Action Network.

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