EARLY YEARS: Simplifed offers online feeding and formula support for new parents

ROANOKE, Va. (WDBJ) - ”We started Simplifed to allow every family to feel good about feeding their baby, and during this time of insane anxiety and stress, we want to be a supportive service for them,” says Simplifed founder Andrea Ippolito.

Ippolito is a mom herself, who understands how stressful it can be feeding your baby.

She started the online service Simplifed three years ago.

“I’m a formula feeding mom myself, run this baby feeding support company, and there’s nothing more stressful than feeding your baby. It’s why we started Simplifed.”

Simplifed serves as a resource to help new moms trade information about formula supplies. That’s especially helpful with the current shortage.

“And we’re also sharing tons of resources right now . There’s a bunch of formula exchanges that are out there. Places that you can go to work with parents who might have extra formula. So, we work with families to design a plan that works for them,” says Ippolito.

No matter how you feed your baby- or what kind of health plan you have- you can go to Simplifed to sign up for a free consultation.

“So, our services right now we’re offering free appointment and free baby feeding classes, because we know parents are struggling right now,” says Ippolito.

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