One Pill Can Kill: Safety initiative launched by Virginia AG and First Lady
RICHMOND, Va. (WDBJ/AG’s Office Release) - Attorney General Jason Miyares has launched a “One Pill Can Kill” public awareness initiative, to “help generate open, honest conversations amongst families about the extreme threat that counterfeit drugs and opioids pose,” according to Miyares.
A 30-second TV and radio public service announcement will air across the state.
He was joined by First Lady Suzanne S. Youngkin, who spoke about her new “Women & Girls: Wellness” initiative.
“The opioid epidemic has had a devastating effect on our Commonwealth,” said Miyares Tuesday. “There isn’t a corner of our state that hasn’t been touched by its pain and destruction. Tragically, overdose deaths are now not limited to addiction, but to counterfeit pills laced with a highly potent, deadly substance - fentanyl. Unfortunately, we’ve seen too many young people overdose and die after experimenting with these powerful drugs. As a father, this new threat terrifies me. That’s why I launched ‘One Pill Can Kill,’ a public awareness initiative aimed at generating conversations around the dangers of counterfeit drugs and fentanyl.”
The Attorney General and First Lady also hosted a roundtable discussion with community leaders and behavioral health specialists Tuesday about how Virginia can effectively reduce opioid and counterfeit drug deaths.
“With a keen eye to improving the wellbeing of Virginians, and in the spirit of Thanksgiving, we celebrate an honest conversation around the realities of overdose and fentanyl poisoning,” said Youngkin. “I hope that families will prioritize difficult discussions, hug one another tight, and get trained in REVIVE! as, sadly, we know it only takes one pill to kill.”
In Virginia, the leading cause of unnatural death is drug overdoses, according to Miyares’s office, and has been since 2013. Opioids, specifically fentanyl, has been the driving force behind the increases. In 2021, fentanyl contributed to 76.4% of all Virginia overdose deaths, according to the Attorney General, who says the total number of fatal fentanyl overdoses increased 22.8% from 2020 to 2021, estimating that in 2021, 98% of fatal fentanyl overdoses in Virginia were caused by the illicit, rather than prescription, version of the drug.
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