Craft brewers launch campaign aiming to buy Anheuser-Busch

Four beers sit on on a table.

HARRISONBURG, Va. (WHSV) -- A campaign to buy Anheuser-Busch InBev has rasied $3 million, but it still has more than two hundred billion dollars to go.

"Take Craft Back" is the name of the movement, and the goal is to raise $213 billion.

Anheuser-Busch is the target because the company has bought out multiple craft breweries, including Nelson County's own Devil's Backbone.

Some breweries may want the big money backing, but Ben Trumbo, head brewer at Pale Fire Brewing Co., says being bought out takes away the spirit of craft beer.

"Part of what draws a lot of craft brewers to this is the, 'okay let's see if we can make this happen one way or another,'" Trumbo said. "And that's exciting for us, we don't want to give that up."

Trumbo admits having nearly unlimited resources would be nice, but he prefers to stick to Pale Fire's local roots.

Beer consolidation doesn't just affect brewers. It can affect beer lovers, especially here in The Shenandoah Valley.

Trumbo said big beer companies buying craft brewers can take away the local feel of craft beer.

"The local folks here are really driving what we're doing," he said. "And we wanna keep true to them as much as we keep true to ourselves. So there's a balance there."