DANVILLE, Va (WDBJ)- The Danville Mall is hosting a contest in search for the next great pop-up shop in the city.
The contest is open to all types of business in the area.
The winner will get a free retail space for six weeks during the holiday season and one thousand dollars to redesign the store.
The mall hopes this will give business owners a chance to take advantage of the pop up shop trend.
"Pop-up stores are very popular right now and you see it happening a lot in retail, and we thought this could be just something new and exciting for the mall and the community," said Coles Doyle, Marketing Director for Hull Property Group.
All applications are due by September 20.
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