SARA launches community-wide campaign as part of Sexual Assault Awareness Month
April is Sexual Assault Awareness Month.
In Roanoke, Sexual Assault Response and Awareness or "SARA" is kicking off the month with its first community-wide campaign.
The group provides 24-hour service and supports victims.
They're hoping to use this month to engage more people than ever in conversations that will help change the culture of sexual violence.
"So many times survivors of sexual violence don't come forward because they feel shame, they feel guilt, they feel embarrassed,"
SARA Executive Director Teresa Berry said.
"They're afraid that no one will believe them and so they suffer in silence."
Mayor Sherman Lea stopped by the event to show his support.
SARA has activities planned every day, all month long.
They'll close out April with an open house at their facility to show off a new expansion.