Big Baller Brand CEO LaVar Ball wants to start a new professional basketball association designed for players who aren't interested in playing at the collegiate level.
Ball's Junior Basketball Association "plans to pay the lowest-ranked player a salary of $3,000 a month and the best player $10,000 a month," according to a report from ESPN business analyst Darren Rovell.
The JBA will follow NBA rules, Ball says.
"Getting these players is going to be easy," Ball said, via ESPN. "This is giving guys a chance to get a jump start on their career, to be seen by pro scouts, and we're going to pay them because someone has to pay these kids."
Players will be outfitted exclusively by Big Baller Brand, Ball says, a marketing tool that will benefit his company.
Last week, LiAngelo and LaMelo Ball signed with a Lithuanian basketball team, forgoing their collegiate eligibility to turn pro. Ball's other son, Lonzo, is the first-round pick and starting point for the Los Angeles Lakers.