Martinsville Gains New Fall Race Sponsor

The fall Cup Series race at Martinsville has a new title sponsor. First Data will sponsor the 500 lap event for the next three years. The speedway unveiled the new sponsor and logo Wednesday morning.
First Data is a credit card processing and payment solutions company that was an associate sponsor last fall on Jamie McMurray's Cup car.
The company will deploy its Clover device as a point of sale platform at the track this fall as well.
"This has been in the works for quite some time," said Martinsville Speedway President, Clay Campbell. "so this is the culmination of a lot of hard work, excitement, enthusiasm and it's great to see the enthusiasm that both teams have shown. For them to be a part of Martinsville Speedway for the next three years is pretty exciting."